Betsy Sunny joins LeadingSmart as a Digital Strategist & Ministry Consultant

I met Betsy Sunny about five years ago when we were both at Willow Creek, and from the start, I was struck by her rare combination of strategic clarity and deep pastoral presence. She brings thoughtfulness to every room she enters—and has a gift for translating complexity into clear next steps.

Over the last 14 years, Betsy has served in some of the country’s most impactful organizations—Catalyst, North Point, and Willow—building systems that connect people, designing pathways for spiritual formation, and leading digital engagement strategies that extend the church’s reach beyond Sunday.

She’s equally comfortable presenting to executive teams, designing digital user journeys, or equipping volunteers—and she does it all with humility and heart. At Willow, she was instrumental in launching Rooted across all seven campuses, helping it become a core part of the church’s discipleship ecosystem.

In the past year, Betsy has walked alongside churches to help them think strategically about two key areas: digital engagement and spiritual formation. Whether it’s reimagining the front door through your website or helping your team build a culture of next steps and discipleship, she brings a clear process and a ton of empathy.

That’s why I’m thrilled to welcome Betsy to the LeadingSmart team as a Digital Strategist & Ministry Consultant. She brings wisdom, warmth, and capabilities I don’t have—and that’s exactly the kind of partner I want on this journey.

If your church is ready to think differently about engagement, discipleship, or the people you’re called to reach—Betsy might be just the voice you need.

For more information about working with Betsy and LeadingSmart, book a free 20-minute consultation call here.