Seth Godin on Tribes
Seth Godin has the biggest business blog in the world and has written 9 best-sellers. I joined a lunch with 25 other bloggers with Seth Godin earlier which was delightful. Then Seth spoke on the big stage to close the first day of Catalyst. Some quotes…
· There is a ton of noise out there vying for our attention.
· People are asking two questions…
o Who else is going to be there?
o Who is going to lead us?
· There used to be only three tribes: 1) Church, 2) Work, 3) Community.
· Now, everyone gathers around tribes.
· People don’t do stuff because they want to, but because they want to be with their tribe.
· A crowd is not the same as a tribe.
· A tribe – a group of people, self-selected, often with a leader, all with a common purpose.
· You may be a pastor or director or mom. But what you really do is this: You lead a tribe.
· There are tight tribes and large/open tribes.
o Being on the LA Lakers team is a tight tribe. It takes a lot of qualifications to be in it.
o Being a fan of Oprah only takes an hour. Then you are in her tribe.
· It is naïve to think everyone wants to be in your tribe. Your job is to find the people who want in your tribe.
· No one is seeking a safe leader. You have to do something people will criticize.
· There is a giant distinction between faith and religion. Tribes are based on faith. Whereas religion is often the rules which are imposed on the faith tribes.
· Leadership = marketing and marketing = leadership.
· 7 characteristics of leaders
o Leaders challenge their tribe.
o Leaders intentionally create a culture for their tribe.
o Leaders are curious.
o Leaders have charisma. (You don’t become a leader because you have charisma. You get charisma if you are a leader.)
o Leaders communicate.
o Leaders connect tribe members to each other.
o Leaders commit to the well-being of the tribe.
· Tribes want to…
o Create meaning
o Make a difference
o Be noticed
o Be missed (if they don’t come back)
· 4v2. Are you doing something 4 the tribe or 2 the tribe?