Made to Stick
I just read a review on this book by Guy Kawasaki, and immediately ordered it. Guy says that Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath will join The Tipping Point and Built to Last as a must-read for business people. I'll let you know if I think that will also be true for church leaders.
By the way, I'm pretty jazzed that Guy Kawasaki will be joining the line-up in September for the Innovative Church Conference.