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A couple weeks ago I told you here about The Office series we are launching at Granger. It begins in 10 days, and the billboards just went up today. Here are examples of three of the billboards (there are a total of 8 unique designs) that we are using to create interest, stimulate conversation, and drive people to a website that will invite them to the series.
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I was over at Tim Steven's blog and he's got a couple of examples of the billboards promoting their new series/site myofficesecrets.com. The billboards are great but what I really liked was the site. Keeping it interactive (which is the [Read More]
AWESOME!!!
Posted by:Chris Reeder | August 10, 2007 at 10:35 AM
These are great. I'd like to see the other designs.
Posted by:Jeremy Nicks | August 10, 2007 at 10:52 AM
Tim, I don't know how you'd measure a return on these efforts, but do you guys have an idea of which strategies usually bring more people into your services? Billboards, postcards, personal invite cards?
And how do you determine on the front end how much you budget for these strategies?
Posted by:Blake | August 10, 2007 at 03:24 PM
I think that it's a great way to help begin the conversation. Having a website that aligns with series is always a great tool. It will be interesting to see the depths of people sharing their "Office Secrets."
Posted by:Scott Williams | August 10, 2007 at 06:56 PM
SWEETNESS...enough said! OK so i'm biased, is that a BAD thing?
Posted by:DC Curry | August 12, 2007 at 07:25 AM
Tim,
Didn't think you guys could top the "Pure Sex" billboards from last year, but it looks like you did!!
Thanks for piercing the community with relevance, truth, and the message of Jesus!
Posted by:Tim Severance | August 14, 2007 at 03:28 PM