Tony Morgan on Blogging

It was fun to hear Tony again. He announced that I was his former boss and then mentioned that he often weeps in his office thinking about the old days. Gotta love sarcasm. Some take-aways from Tony's session on blogging…

• Don't blog if you haven't figured out your primary audience.
• If your post is too long, I'm not going to read it.
• Use humor. Don't try to be the Comedy Central blog, but stay away from the History Channel type of blog.
• When someone comes after you, just let it go. Don't respond.
• You can subscribe to a search in Technorati.